Producer Strategies

A particular style or image can affect the success of a music artist.

Narrative - Some producer's will encourage a provocative narrative in the video that will encourage word of mouth exposure.

Remarkig - Once a video is successful, it is possible (altthough unusual) to reshoot a video with a bigger budget.

Types of promotion

• Tour Production endorsement (synergy)
• Connection to a film
• Collaboration (commonly with bigger artists)
• Social media
• TV/Magazine, interviews etc.
• E.g. Daft Punks 'Get Lucky'

In terms of budgeting, creating the most expensive music video of all time was very competitive in the 80's and 90's.