What is a Digipak?

A Digipak is a type of CD packaging, used to promote sales of the artist and their music. This sort of advertising is still quite popular with record companies as they give consumers a reason to buy CD's. They are usually constructed with pictures of the artist on front and other related information to the artist. A lot of loyal customers will still go out purchase these products as they are very personalised and offer content that is possibly not available digitally.